News
Tech Startups Give Power Back to the Family Farm
By Mary Willis, KALW Crosscurrents
Even here in the local-food loving Bay Area, most food isn’t “farm to table.” It’s farm to processor to distributor to wholesaler to retailer to the consumer, before hitting the dining table. But shoppers increasingly want to know where their food comes from, and a growing number don’t like that long, convoluted route. A group of food lovers and techies are teaming up to shorten the supply chain by putting the food market online. Goodeggs is one of these companies, based out of the Dogpatch neighborhood in San Francisco.